The objectives of the MdM necessitate:
1. Setting up a “Permanent Consultation Network” for partners in Euromediterranean dialogue, with ITC back-up (using the Intranet functions of the Portal “Euromedi.net”) and periodic meetings based on sectors (Topic Forums). The preparation for these meetings will be dealt with by permanent representatives of the Partners at the MdM and based on the Action Plans outlined below. These will converge on the annual “Assise del Mediterraneo” with the participation of Government representatives at various institutional levels, representatives of cultural bodies, captains of industry and leaders of all the organisms constituting the associative network of the Maison de la Méditerranée;
2. Carrying out “Action Plans” tackling the main issues of development in the Mediterranean and fostering the extension of Euromediterranean markets by means of partnerships based on the consultation networks outlined above.
The Action Plans are designed to ensure a high degree of participation in Euromediterranean markets, both in terms of services (engineering, tourism, training) and of production of goods and the internationalization of capital.
Action Plans are envisaged in the areas specified above.
The AdM & MdM, through the Action Plans, aims to promote (in both planning and material terms) numerous Mediterranean circuits of enhancement in the spheres of: traditional and artisan know-how (ceramics, jewellery, cloth-making, etc.); quality agriculture (traditional horticulture, gardening, cooking) and, of course, the cultural heritage (retrieval of architectural techniques, stonemasonry, restoration, etc.). Each of these will be accompanied by high level training courses (International Mediterranean Schools, with training made available in the various places where the particular asset is to be found), processes of productive/commercial exploitation (reformulation of processes of transformation, certification of quality, brand promotion) and processes of touristic-residential upgrading (with particular reference to youth tourism and culture, rural residences, minor historical centres, etc.).
Among the circuits of cultural exploitation there is the promotion – both in terms of occupation and social organization – of women’s competence in human resources and at the same time empowerment of women’s presence in decision-making processes.
3. Implementing scientific research and training programmes, designed both to provide scientific and technical back-up for the “Action Plans” and to create the trans-national human capital required for Euromediterranean integration. This will pave the way for sweeping processes of social transfer of knowledge which, in the long term, will ensure a higher degree of reciprocal knowledge for all peoples in the region. The programme will be developed in cooperation with University Institutes and high profile cultural and scientific bodies. It will involve international seminars involving public and private operators in the various sectors, giving rise in some cases to “Topical Schools of Mediterranean Interest” in those sectors which require constant homogeneization and in-service training for operators. One of these will be a School of Advanced Training for the support and furtherance of women’s competence in decision-making and social representation processes, as well as the labour market.
4. Creating a “Multimedia Village”, which by means of multiple means of communication (Portal “Euromedi.net”, Multimedia agency for information in the Mediterranean “Mednetwork”, Virtual Museum of the Mediterranean, Museum of Arts and Crafts, Major Publishing Ventures of the Mediterranean) sets up a systematic encounter between Euromediterranean cultures and their diffusion worldwide (exploiting the technologies of digital convergence). All these facilities will be supplied by a Multidisciplinary department in which international workgroups of young people will collect, inventory, collate, translate and disseminate material concerning the evolution of the various expressions of Euromediterranean culture in the following spheres:
· cultural (historical and contemporary productions of literature, cinema-television, theatre, music, art-monuments, applied crafts),
· scientific (dissemination of analytic material prepared by the professional teams working on the Action Plans),
· institutional (evaluation of crisis scenarios),
· informative (extension of the offer of information in publications and video, to increase social awareness of the region).
The multimedia department will be able to call on contributions from the professional and scientific personnel working on the Action Plans and the large quantity of international relations which the permanent representatives and partnership network of the MdM will make constantly available.
Furthermore the MdM will adopt the model of the “network organisms of economic consultation-cooperation”, matching this with ITC technologies in order to organize Euromediterranean markets in those areas of public economy in the hands of local authorities.
By fostering the competence which society attributes to women, training programmes will be developed to promote horizontal competence and the activation of cooperative leadership.